Sep
Spyfu vs KeywordSpy - Spy on your Competition
For those who do not know, Spyfu and KeywordSpy are tools to allow you to spy on your competitions Pay Per Click advertisements. Both give data such as how much your competition is paying per click, how much they are spending monthly and most importantly which keywords they are using in their PPC campaigns. They have more features, but this is what I mainly use these handy little tools for.
Before I begin, I am NOT affiliated with either one of these companies. These are just my personal observations. So Lets get started! I began my venture with Spyfu.com because you can try their tool for free right from their homepage. The first thing I noticed is that Spyfu is inaccurate with some of its data. I noticed that how much a website spends per month is inaccurate on some of the queries I ran for my PPC clients. This kinda disappointed me, but the tool is still very useful. Now, the first thing I noticed with KeywordSpy is that the monthy subscription is very high. They price is around $90.00 bucks per month while Spyfu is only around $40.00 bucks. The upside is that their data is pretty accurate and they have a much better looking visual interface, nice charts and graphs, and seems to be better organized than SpyFu.
Overall, I went with SpyFu because I am a cheap SOB and I really just wanted to gather data on which keywords my competition is using and how much they are spending per click. Spyfu does that job just fine.
